Sony Considers US PS5 Production & Price Hikes Due to Tariffs

Sony forecasts a ¥100 billion ($680 million) loss next year due to tariffs. To offset this, they're exploring options including shifting PS5 manufacturing to the US and raising prices. While the PS5 saw price increases in some regions this year, the tariff impact could lead to global price hikes. Sony's CEO indicated that US-based PS5 production is a feasible and efficient strategy. Despite a slight dip in PS5 sales, Sony is assessing its best response to tariffs, impacting future pricing decisions.