Roku's AI-Powered Ad Push: 100,000 Advertisers and Counting

Roku is leveraging generative AI to dramatically expand its advertising reach, aiming to onboard 100,000 advertisers, a far cry from the current 200 top advertisers. This will fundamentally change the landscape of streaming ads, making them more similar to Instagram's diverse offerings. Roku's streaming service is booming, with viewing hours up 80% year-over-year, capturing over 20% of US TV viewership. To attract small and medium-sized businesses (SMBs), Roku is providing self-serve ad tools and AI-powered ad creation, but faces competition from other players in the space.
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