Amazon Kills Prime Sharing, Likely to Boost Subscriptions

Amazon is ending its program that lets Prime members share their free shipping benefits with non-household members, effective October 1st, 2025. Instead, Amazon is replacing this with Amazon Family, limiting shared benefits to those residing at the same address. This move, mirroring similar actions by streaming services combating password sharing, is likely a response to missed Prime signup goals during the recent Prime Day event. Non-household members will be offered a discounted one-year Prime subscription.