Canon Rides the TikTok Digicam Wave with Pricey, Downgraded PowerShot Elph 360 HS A

Canon is capitalizing on TikTok's resurgence of point-and-shoot cameras by re-releasing the mid-2010s PowerShot Elph 360 HS A. While largely the same as the original 2016 model, now favored by celebrities, the 'A' version boasts a price hike from $210 to $379, along with downgrades: microSD card support instead of full-size SD, and the removal of Wi-Fi transfer and printing capabilities. Despite the increased price and reduced features, Canon hopes to ride the wave of popularity among younger users. However, the success hinges on whether demand will persist if the camera becomes readily available, losing its scarcity value.