Material 3 Expressive: 4x Faster UI Element Discovery

2025-05-16
Material 3 Expressive: 4x Faster UI Element Discovery

Google's research demonstrates that Material 3 Expressive design significantly improves user experience through strategic use of color, size, shape, and layout. Eye-tracking studies show users locate key UI elements up to four times faster in Expressive designs, with key action tap times reduced by seconds. For example, in a redesigned email app, the 'Send' button is larger, better positioned, and uses a secondary color for better visibility, resulting in significantly faster user interaction. This highlights the effectiveness of Expressive design principles in guiding user attention and improving efficiency.

Design