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Material 3 Expressive: 4x Faster UI Element Discovery

2025-05-16

Google's research demonstrates that Material 3 Expressive design significantly improves user experience through strategic use of color, size, shape, and layout. Eye-tracking studies show users locate key UI elements up to four times faster in Expressive designs, with key action tap times reduced by seconds. For example, in a redesigned email app, the 'Send' button is larger, better positioned, and uses a secondary color for better visibility, resulting in significantly faster user interaction. This highlights the effectiveness of Expressive design principles in guiding user attention and improving efficiency.

Design

YouTube's Subtle Redesign: A Refined Red

2025-02-13

YouTube subtly refreshed its branding, focusing on its iconic red. The previous pure red had technical issues, appearing orange on some screens and potentially causing screen burn-in. The new red is a slightly cooler shade, addressing these problems while maintaining a vibrant, approachable feel. This wasn't a revolutionary overhaul, but a careful refinement, aiming to improve user experience across devices and screens while staying true to the brand's identity.