Amazon's Secret Project 'Bend the Curve': Cleaning Up the Everything Store

Amazon has launched a secretive project codenamed "Bend the Curve" to purge billions of unproductive product listings, aiming to reduce cloud computing costs. This initiative, part of CEO Andy Jassy's cost-cutting strategy, targets a reduction to under 50 billion active ASINs by the end of 2024. While Amazon claims the goal is to improve product quality, not reduce selection, surveys suggest a decline in consumer perception of Amazon's product variety. The project has also caused confusion among some sellers, prompting Amazon to improve communication and clarify its policies.