Microsoft's Copilot Branding Under Fire: Advertising Watchdog Steps In

Microsoft is facing criticism for its overuse of the "Copilot" branding across its AI product line. The Better Business Bureau's National Advertising Division (NAD) flagged Microsoft's advertising for its ambiguous use of 'Copilot', arguing consumers struggle to differentiate functionality between applications. NAD also questioned Microsoft's claims about Copilot's productivity gains, citing a lack of robust measurement of actual productivity improvements. Microsoft responded that it would revise its advertising to comply with NAD's recommendations, highlighting Copilot's market value.