Automattic Halts Tumblr's Migration to WordPress

2025-07-01
Automattic Halts Tumblr's Migration to WordPress

Automattic CEO Matt Mullenweg announced that the plan to migrate Tumblr's backend to WordPress is on hold. The plan, announced last year to simplify cross-platform sharing for Tumblr's half-billion blogs, is being paused to prioritize user-facing improvements. While the migration is currently stalled, Mullenweg hasn't ruled it out entirely. This also means Tumblr posts won't be readily available on the fediverse in the near future. While WordPress.com has an ActivityPub plugin, migrating Tumblr to WordPress would have provided a simpler path to fediverse integration. For now, Automattic plans to implement fediverse support directly within the Tumblr codebase.

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