AMC Theatres Adds Ads, But Warns of Delayed Movie Start Times
2025-07-02
Facing financial struggles, AMC Theatres has reversed its previous stance and partnered with National CineMedia to increase ad time, including five minutes of commercials after the official movie start. To mitigate audience frustration, AMC now informs ticket buyers that movies will begin 25-30 minutes after the scheduled showtime. This contrasts with AMC's earlier rejection of similar ad deals, highlighting the company's changed financial circumstances.