Nintendo's Strategy for Rising Switch 2 Development Costs

2025-07-08
Nintendo's Strategy for Rising Switch 2 Development Costs

Facing soaring development costs for Switch 2 games, Nintendo President Shuntaro Furukawa acknowledged the increased risk but stated the company is exploring various methods to maintain its traditional game development approach. This includes investing in more efficient development processes and developing more smaller games to mitigate costs and prices. While Switch 2 titles like Mario Kart World demonstrate higher ambition and higher price tags, Nintendo recognizes the potential price barrier and is closely monitoring the situation. This contrasts with the large-scale layoffs and game cancellations seen at other companies, highlighting Nintendo's cautious and pragmatic approach.