Apple's New Spam Filter: A $500M Headache for GOP Campaigns?
2025-07-30
Apple's iOS 16 update includes a new spam filter that automatically sorts texts from unknown numbers into a separate folder, raising concerns for US political campaigns. The National Republican Senatorial Committee (NRSC) estimates this could cost them $25 million in lost revenue, with a potential $500 million loss across all GOP campaigns. Their concern stems from the fact that 70% of small-dollar donations come via text, and iPhones account for 60% of US mobile devices. While some view this as a privacy enhancement, the NRSC argues it disenfranchises voters and calls for a delay in the feature's rollout. Democrats, however, suggest the impact will primarily affect campaigns using deceptive fundraising tactics.