Delta Air Lines Clarifies AI-Powered Pricing: No Personalized Pricing, They Say

Delta Air Lines is clarifying its AI-assisted dynamic pricing model following scrutiny over recent comments. While a previous statement suggested AI would personalize pricing, Delta now insists it uses aggregated data to inform analysts, responding to competitor pricing and market trends to maximize overall revenue, not individual customer targeting. This clarification comes in response to concerns raised by lawmakers about potential price discrimination. The airline emphasizes it doesn't share personal data with its AI provider, Fetcherr, but the issue highlights growing ethical and regulatory questions around AI's role in pricing.