Why is Web Performance Undervalued? A Principal-Agent Problem?

Despite consumers valuing website speed, many companies ignore web performance, leading to sluggish websites and significant financial losses. The article analyzes why B2B and large B2C companies neglect optimization due to high switching costs and a lack of performance metrics, and why smaller B2C companies struggle with performance issues stemming from frameworks like React prioritizing developer experience over user experience. The author suggests that Core Web Vitals and the rise of static site generators offer hope, but businesses must overcome the hurdle of switching technology stacks.