Greystar, Largest US Landlord, Settles Antitrust Case Over Algorithmic Price-Fixing

The US Department of Justice accused Greystar, the largest landlord in the US, of using RealPage's algorithm to collude with other landlords on rental pricing. The algorithm allegedly contained anti-competitive features that facilitated price coordination. Greystar shared sensitive data with competitors, violating antitrust laws. To settle the lawsuit, Greystar agreed to stop using the algorithm, refrain from sharing sensitive information, and potentially accept a court monitor. This case highlights the risks of algorithmic price-fixing and the importance of antitrust enforcement in the digital age.