Netflix Q1 Earnings: Price Hikes Pay Off, Advertising Revenue to Double

Netflix's Q1 earnings report revealed $10.5 billion in revenue, a 13% year-over-year increase, and a net income of $2.9 billion. This success is attributed to January's price increases, coupled with continued membership and advertising revenue growth. While Netflix no longer discloses precise subscriber numbers, it projects a doubling of advertising revenue by 2025. The company also plans a TV app homepage redesign, an interactive search feature using generative AI, and further expansion into live content, including talk shows and boxing matches, solidifying its position as a streaming giant.