Boost Your Rails App's SEO with Structured Data
2025-04-16
This article details how to add structured data (schema markup) to a Rails application for enhanced SEO. It begins by explaining structured data's purpose and benefits, then dives into two implementation methods: without a gem and using the `schema_dot_org` gem. The first involves manually creating schema objects, while the latter leverages the gem's predefined entities and validation, simplifying the process. The article covers using the `@graph` property to group entities and adding schemas for various pages (homepage, articles, books, FAQs), including `WebSite`, `Organization`, `Article`, and `Book`. It concludes by stressing the importance of validation to ensure schema correctness.
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(avohq.io)
Development
Structured Data
