MrBeast's Feastables Under Fire for Children's Advertising Practices
2025-09-23
YouTube star MrBeast and his chocolate brand, Feastables, are facing scrutiny from the Children's Advertising Review Unit (CARU) for violating the Children's Online Privacy Protection Act (COPPA) and CARU's advertising guidelines. CARU found MrBeast's YouTube channel lacked clear advertising identifiers, Feastables' ads made misleading claims, sweepstakes promotions failed to clearly disclose free entry methods and age restrictions, and verifiable parental consent wasn't obtained before collecting children's data. The Feastables website also had issues with collecting children's information without parental consent. While the MrBeast team has taken steps to rectify the issues, they disagree with some of CARU's conclusions.
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