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AppGoblin Uncovers Mystery Ad Domains: A Deep Dive into Mobile Game Advertising

2025-08-28

AppGoblin analyzed over 40,000 apps, tracking millions of API calls and thousands of advertising domains. Many domains lacked landing pages, leaving their owners a mystery. Through IP address analysis, API keys, and SDKs, AppGoblin identified the companies behind these domains, including Bigo Ads, BidMachine, and Unity. `lazybumblebee.com` likely belongs to BidMachine for app mediation; `news-cdn.site`, `kickoffo.site`, `onegg.site`, and `acobt.tech` are linked to Bigo Ads. This research sheds light on the complex domain network and data tracking mechanisms in the mobile game advertising ecosystem.

Dissecting the SDKs and APIs of Top Android Chat Apps

2025-05-31

This analysis dives into the third-party SDKs and API calls used by four major Android chat applications, including OpenAI and Anthropic's Claude. Leveraging publicly available data from AppGoblin, the author reveals prevalent use of Kotlin in development, along with a diverse range of business tools. These include Google Analytics, Statsig (product analytics), Segment (marketing analytics), Sentry (deployment analytics), and RevenueCat (in-app purchases). Notably, OpenAI and Grok utilize livekit.io for AI voice capabilities, while Perplexity integrates Mapbox maps and Shopify e-commerce functionality. API call analysis is also mentioned, although specific data isn't disclosed.