College's Importance Plummets: Only a Third of Americans Now Rate It as 'Very Important'
2025-09-17

A Gallup poll reveals a dramatic decline in the perceived value of a college education among Americans over the past 15 years. Only about a third now rate it as "very important," down from 75% in 2010. This shift is widespread across all demographic groups, with even traditionally pro-college segments showing less than half considering it "very important." While most still see some value, the perception of college as vital has significantly eroded. The high cost of college, the rise of vocational training, technological advancements like AI disrupting the job market, and the increased availability of online learning and microcredentials are potential contributing factors.
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