From Zero to Profit: The Three-Year Journey of a Photo Encryption App (Part 1)
2025-02-12
This article chronicles the three-year journey of building SafeSpace, an iOS photo encryption app. From initial optimism to multiple App Store rejections, massive losses from paid advertising, and finally achieving profitability through a strategic pivot, the author details the struggles and triumphs. The narrative covers the learning curve of SwiftUI, the stringent App Store review process, and the difficulties of independent app marketing. A strategic shift in product focus and market positioning ultimately led to success, but the story doesn't end there; an Apple account investigation presents a new challenge.
Read more
Startup