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Google Ditches ccTLDs for Global Search

2025-04-15

Google is redirecting all its country-code top-level domain (ccTLD) versions (like google.fr, google.co.uk) to Google.com. This change, rolling out gradually over the coming months, is due to Google's improved ability to provide localized search results globally. While users shouldn't experience major disruptions, they might need to re-login or adjust search settings. The core search functionality remains unchanged.

Temu's Sudden Google Shopping Ad Halt: A Trade War Casualty?

2025-04-15

Temu, the cross-border e-commerce platform from Pinduoduo, abruptly stopped running Google Shopping ads in the US on April 9th, causing its app store ranking to plummet from the top 3 to 58th within three days. This coincided with the Trump administration's imposition of high tariffs, making Temu's low-price strategy unsustainable due to increased costs and import restrictions. While Temu's parent company remains financially strong, and this retreat may not be permanent, its impact on the e-commerce advertising market and small and medium-sized businesses is noteworthy. Short-term effects include potential ad cost reductions, while long-term implications could involve increased market uncertainty.