Goldfish Swim School: Building a Swim School Empire in Strip Malls

Goldfish Swim School, a children's swim school franchise, has grown from a single Michigan location in 2006 to nearly 200 locations today, becoming a major player in a multi-billion dollar industry. Their success lies in a unique business model: locating schools in strip malls, creating warm, tropical-themed pools, and maintaining a family-run operation that prioritizes flexibility and customer focus. Despite competition from private equity-backed rivals and declining strip mall vacancy rates, Goldfish plans to continue expansion, aiming for 400 locations by 2033, becoming a strip mall staple.
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