Apple's New MacBook Air: M4 Chip, Sky Blue, and a Lower Price

2025-03-05
Apple's New MacBook Air: M4 Chip, Sky Blue, and a Lower Price

Apple unveiled its new MacBook Air, featuring the powerful M4 chip, delivering a significant performance boost and up to 18 hours of battery life. The new model boasts a stunning sky blue color, a 12MP Center Stage camera, and support for up to two external displays. Starting at just $999 (with education pricing at $899), it offers exceptional value. The M4 chip enhances efficiency for everyday tasks and professional workloads, while macOS Sequoia's Apple Intelligence features further improve user experience.

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Hardware

Apple Unveils Most Powerful Mac Ever: Mac Studio with M4 Max and M3 Ultra

2025-03-05
Apple Unveils Most Powerful Mac Ever: Mac Studio with M4 Max and M3 Ultra

Apple announced the new Mac Studio, its most powerful Mac yet, featuring the M4 Max and the groundbreaking M3 Ultra chip. Boasting up to 512GB of unified memory and a 16TB SSD, this pro desktop delivers unparalleled performance, especially for AI tasks like running LLMs with over 600 billion parameters in memory. The M3 Ultra offers a massive performance leap over previous generations, featuring a 32-core CPU and 80-core GPU. Enhanced connectivity with Thunderbolt 5 and Apple Intelligence, a privacy-focused AI system, round out this powerhouse machine. Available for pre-order now, shipping March 12th.

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Hardware

Apple Unveils M3 Ultra: A New Peak in Mac Chip Performance

2025-03-05
Apple Unveils M3 Ultra: A New Peak in Mac Chip Performance

Apple has announced the M3 Ultra, its most powerful chip yet, pushing Apple silicon to new extremes. Boasting the most powerful CPU and GPU ever in a Mac, double the Neural Engine cores, and the largest unified memory ever in a personal computer (up to 512GB), the M3 Ultra delivers up to 2.6x the performance of the M1 Ultra. Built using Apple's innovative UltraFusion packaging architecture, it connects two M3 Max dies via over 10,000 high-speed connections for low latency and high bandwidth. Its significant AI capabilities allow it to run large language models (LLMs) with over 600 billion parameters directly on the device. The M3 Ultra also features Thunderbolt 5 with over double the bandwidth and support for up to eight Pro Display XDR displays.

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Hardware

MacBook Air with M4: Multitasking Redefined

2025-03-05
MacBook Air with M4: Multitasking Redefined

The new MacBook Air, powered by the M4 chip, delivers a significant performance boost. Multitasking is smoother than ever, effortlessly handling video editing, demanding games like Sid Meier's Civilization VII, and numerous apps and tabs simultaneously. Its silent, fanless design enhances the user experience. The faster Neural Engine in the M4 chip brings powerful AI capabilities to the MacBook Air, enhancing everything from auto-framing in video calls to AI image upscaling and running the latest large language models, boosting productivity and creativity. With up to 18 hours of battery life and fast charging (50% in 30 minutes), you can power through your work without battery anxiety.

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Hardware M4 chip

Apple Unveils iPad Air with M3 Chip and New Magic Keyboard

2025-03-04
Apple Unveils iPad Air with M3 Chip and New Magic Keyboard

Apple announced the new iPad Air powered by the M3 chip, boasting significant performance improvements, with up to a 4x graphics performance boost. Available in 11-inch and 13-inch sizes, the new iPad Air features a more powerful Neural Engine and supports Apple Intelligence, offering enhanced AI capabilities like Photo Cleanup and Image Wand. A new, lower-priced Magic Keyboard designed for the iPad Air also launched. Additionally, the standard iPad received an update, featuring the A16 chip and double the starting storage.

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Hardware M3 chip

Apple to Invest Over $500 Billion in US Over Next Four Years

2025-02-24
Apple to Invest Over $500 Billion in US Over Next Four Years

Apple announced its largest-ever investment commitment, pledging over $500 billion in US spending and investment over the next four years. This massive injection will fund initiatives across AI, silicon engineering, and workforce development. Key plans include a new Texas manufacturing facility, doubling the US Advanced Manufacturing Fund, establishing a manufacturing academy in Michigan, and accelerated investments in AI and silicon engineering. The investment will support millions of jobs and solidify Apple's position as a key player in the US economy.

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Apple Intelligence Arrives on Apple Vision Pro in April

2025-02-21
Apple Intelligence Arrives on Apple Vision Pro in April

Apple announced that Apple Intelligence will be coming to Apple Vision Pro in April. This update brings powerful AI features like Writing Tools (for proofreading, rewriting, and summarizing), Image Playground, and Genmoji. visionOS 2.4 also introduces Spatial Gallery, a new app showcasing spatial content, and enhances the iPhone companion app for easier app downloads and Guest User sharing. These advancements aim to revolutionize communication, collaboration, and entertainment within spatial computing.

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Tech

Apple Unveils iPhone 16e: A Powerful, Affordable New iPhone

2025-02-19
Apple Unveils iPhone 16e: A Powerful, Affordable New iPhone

Apple announced the iPhone 16e, a new addition to the iPhone 16 lineup offering powerful features at a more accessible price. Powered by the A18 chip and Apple's new C1 cellular modem, it boasts impressive performance and battery life. The iPhone 16e is built for Apple Intelligence, a privacy-focused AI system with features like the Clean Up tool for image editing and natural language photo search. A 48MP 2-in-1 camera system provides high-quality photos and videos, and satellite connectivity ensures users stay connected even without cellular or Wi-Fi coverage. Pre-orders begin February 21st.

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Tech Smartphone

Apple Launches Apple Invites: A New App for Seamless Event Planning

2025-02-04
Apple Launches Apple Invites: A New App for Seamless Event Planning

Apple unveiled Apple Invites, a new iPhone app designed to simplify event planning. Users can create custom invitations, share them easily, manage RSVPs, and even contribute to shared albums and collaborative Apple Music playlists. The app integrates with Maps and Weather for convenient guest information. Apple Intelligence features (available on select iPhone models) allow users to create unique invitations using AI-powered image generation and writing tools. Anyone can RSVP, regardless of Apple account ownership, while iCloud+ subscribers gain access to expanded storage and other premium features.

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