Emirates to Embrace Metaverse, NFTs, and Crypto
2025-07-11
Emirates airline is integrating blockchain, metaverse, and cryptocurrency into its strategy for enhanced customer engagement. They're hiring for metaverse and NFT roles to develop applications monitoring customer needs and plan to use Bitcoin for payments, alongside offering NFT collectibles on their website. Blockchain will also be explored for aircraft record tracing. While resource availability remains a challenge, Emirates believes its accessibility gives it an advantage.
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