Extracting MRR from Stripe Data: Pitfalls and SQL Implementation

This article details how to extract data from the Stripe API and calculate Monthly Recurring Revenue (MRR). The author highlights the unreliability of using Stripe's `subscriptions` object directly, as it only contains the latest subscription state. The correct approach uses `invoice line items`, handling discounts, varying billing cycles (monthly, quarterly, annually), and more. The article provides detailed SQL code, covering data cleaning, cycle normalization, and the final MRR metric calculations, including new MRR, churn MRR, expansion MRR, and reactivation MRR. The article emphasizes the method's adaptability and customizability, and recommends an application to simplify MRR calculations.
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