GE's Fall From Grace: A Shakespearean Tragedy of Corporate America
2025-05-26

William Cohan's "Power Failure" recounts the epic rise and fall of General Electric (GE). From Edison's illumination of the world to Jeff Immelt's desperate final days, GE's story is a Shakespearean tragedy of corporate culture and American capitalism. Over-reliance on financialization, aggressive accounting practices, and a blind worship of 'making the numbers' ultimately plunged this once-mighty American giant into ruin. Cohan's book serves not only as GE's history but also as a cautionary tale for today's tech giants: excessive complexity, over-powerful CEOs, and an over-reliance on financial engineering can all lead to disastrous consequences.
Read more
Startup
corporate governance