37 Launches, One Viral Hit: An Indie Maker's Journey
After launching 37 products, an indie maker discovered that virality is rare and unpredictable. While most failed launches weren't complete failures, their growth was far slower than anticipated. His current project, Refgrow, took six months to acquire its first paying customer but now shows steady, organic growth. He concludes that focusing on one project and iterating, even with slow growth, yields more consistent results than chasing the next big thing. This raises the question: is patience and focus on a single project better than launching numerous products?
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