White House Unveils Cyber Trust Mark for IoT Devices
2025-01-08
The White House launched a new labeling program, the "Cyber Trust Mark," to help consumers identify more secure internet of things (IoT) devices. Similar to the Energy Star label, the Cyber Trust Mark signifies that a device meets certain government-vetted cybersecurity standards set by NIST. UL Solutions is the primary administrator, with major retailers like Amazon and Best Buy assisting in consumer education. The government plans to mandate procurement of devices with this mark by 2027, driving the IoT market towards improved security.
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White House