The Age of Average: Design Homogenization in the Modern World
2024-12-13
From interior design to automobiles and movie posters, a striking homogeneity pervades modern design. The article uses the example of Komar and Melamid's 'People's Choice' paintings to illustrate the surprising uniformity of aesthetic preferences. The sameness of Airbnb interiors, fast-casual architecture, car designs, and brand logos and advertising all exemplify this trend. The author argues this 'Age of Average' isn't accidental but a result of factors like technological constraints, cost pressures, and market convergence. However, this also presents an opportunity; bold brands and courageous companies that dare to be different and distinctive can thrive.