Cook: AI Won't Kill the iPhone (Yet)

2025-08-02
Cook: AI Won't Kill the iPhone (Yet)

Apple CEO Tim Cook downplayed concerns that AI advancements will dethrone the iPhone. During an earnings call, he highlighted the iPhone's versatility—from communication and entertainment to photography and financial management—arguing its multifaceted utility makes it difficult to replace. While acknowledging Apple is exploring other technologies, Cook suggested future devices would be complementary, not replacements. However, Apple's slower AI rollout has analysts divided on its competitive edge. Some believe Apple's focus on quality over speed, coupled with increased R&D investment in AI, could maintain its premium market dominance.

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