UK Cracks Down on Fake Online Reviews and Hidden Fees
2025-04-07
The UK has implemented new legislation to combat fake online reviews and the deceptive practice of 'drip pricing,' where additional fees are added during checkout. The Digital Markets, Competition, and Consumer Act 2024 mandates that all mandatory fees, such as booking or admin charges, be included in the advertised price. This applies to services like food delivery and ticket booking platforms. Businesses are also prohibited from using or commissioning fake reviews. Platforms are responsible for removing and preventing them, facing potential fines up to 10% of global annual turnover for non-compliance. The aim is to protect consumers and ensure fair competition.