From Failed Game to Workplace Collaboration Giant: The Rise of Slack
2024-12-23
Tiny Speck's years-long effort to build the online game Glitch ended in failure, leaving the company facing financial ruin and potential team dissolution. However, CEO Stewart Butterfield saw a lifeline in the company's internal IRC server and its associated tools, which had streamlined team communication. These tools combined instant messaging, file sharing, searchable logs, and more, creating an efficient collaboration system. Building upon this, Tiny Speck pivoted to develop Slack, a workplace communication platform centered around team collaboration. Slack's success not only saved the company but also revolutionized how people work, becoming a benchmark for modern team collaboration.
Startup
startup pivot