Apple Vision Pro Production Reportedly Halted Amidst Weak Demand

Reports suggest Apple's first-generation Vision Pro headset may have ceased production. This follows earlier reports of reduced demand and production cuts. Apple appears to have sufficient inventory to meet future demand, mirroring its approach with low-demand products like the iPhone 12 mini. The Vision Pro's high price tag ($3,499) and insufficient content ecosystem are cited as primary reasons for weak sales. Apple is pivoting to a lower-cost headset with a planned production run of 4 million units, significantly lower than the Vision Pro's target. However, Apple retains the option to resume Vision Pro production and may release an iterative update with limited changes, such as a chip upgrade.