Ads Devouring Half Your Mobile Data?
2025-01-05
A study reveals that online ads consume nearly half of the mobile data used to load a webpage on average. Researchers tested eight popular news sites, finding that ads accounted for 18% to 79% of data transfer. This sheds light on why many users run out of mobile data before the end of the month. While ads are crucial revenue for websites, their high data consumption raises concerns about efficiency, leading users to explore solutions like ad blockers.