Former Aspen Ski Exec Calls Corporate Sustainability a Scam

Auden Schendler, former VP of Sustainability at Aspen One (formerly Aspen Skiing Company), exposes the hypocrisy of the corporate sustainability movement in his new book, "Terrible Beauty." He argues that focusing on small-scale fixes like carbon footprints and recycling distracts from effective solutions. Schendler calls for corporations to engage politically, fight the fossil fuel industry, and even suggests suing companies like ExxonMobil, mirroring actions taken by municipalities. He contends individuals should move beyond tokenistic eco-friendly actions and engage in political action, such as advocating for a carbon tax, for meaningful climate action.