EU Slams SHEIN with Warning Over Deceptive Practices

The European Commission issued a warning to SHEIN, citing various violations of consumer protection laws on its website. These include fake discounts, pressure selling, misleading information, deceptive product labeling, and hidden contact details. SHEIN has one month to respond; failure to comply could result in substantial fines. This action comes as SHEIN already faces US tariffs, creating significant hurdles for its global expansion. China, which sees SHEIN as a key exporter, will likely view the EU's warning as a setback to its economic development strategy.