ChatGPT's Shopping Upgrade: A Direct Challenge to Google
2025-04-28
OpenAI announced an upgrade to ChatGPT's web search, enhancing the online shopping experience. Now, when users search for products, ChatGPT offers recommendations, images, reviews, and direct purchase links. OpenAI is rolling this out gradually across categories like fashion, beauty, and electronics. This move aims to compete with Google by offering a more personalized and convenient online shopping experience, leveraging ChatGPT's natural language processing capabilities to provide more accurate recommendations based on user history. While OpenAI's CEO previously opposed ads in ChatGPT, he's expressed openness to "tasteful" affiliate advertising.