Meta's AI Gamble: Reshaping Global GDP?

Meta CEO Mark Zuckerberg envisions AI as the key to boosting Meta's core advertising business and significantly increasing advertising's share of global GDP. Meta's massive AI investment isn't just about better ad targeting; it encompasses business messaging, Meta AI, AI devices, and enhanced user experiences. This ambitious strategy positions Meta to challenge Google Search, Apple's iPhone, and ChatGPT. While some investors remain skeptical about the ROI, early results are promising, with a new Reels ad model boosting conversion rates by 5% and nearly a third of advertisers using AI creative tools.