The Entrepreneurial Ethic's Trap: How Self-Help Culture Exhausted America

Erik Baker's 'Make Your Own Job' dissects how America's pervasive entrepreneurial ethic has morphed into an exploitative system. Tracing the rise of positive psychology and its entanglement with the entrepreneurial spirit, Baker reveals how this culture links personal fulfillment to professional success, leading to overwork and burnout. Critically examining positive psychology theories and the entrepreneurial ethos, the author exposes how this culture masks exploitative labor practices, leaving workers vulnerable and disempowered. This ultimately creates a vicious cycle of burnout and societal dysfunction.