Whoop 5.0 Upgrade U-Turn: Free or Fee?

Fitness tracker maker Whoop faced a backlash over its Whoop 5.0 upgrade policy. Initially, Whoop announced users would need to pay extra or extend subscriptions to upgrade, contradicting its previous promise of free upgrades. This sparked outrage. Facing criticism, Whoop quickly revised its policy, offering free upgrades to users with over 12 months remaining on their subscription and allowing shorter-term subscribers to extend for a free upgrade. While Whoop claimed this was a response to user feedback, some users questioned the veracity of its prior free upgrade claims. The incident highlights the importance of product upgrade strategies and user communication.