Why Ideas Cluster While People Disperse: The Entropy of Digital Life

This article explores the mechanism of human belief formation: our brains associate emotions with external stimuli, creating an emotional memory bank. Physical entities increase in entropy, causing them to disperse in memory; digital entities decrease in entropy, causing them to cluster. This difference in entropy between the physical and digital worlds challenges our psychological balance. The article concludes by introducing adiem.com, a company using AI technology to monitor heartbeat patterns to study this entropy balance and apply it to treat social anxiety and ADHD.