Barbie Gets an AI Brain: Mattel Partners with OpenAI

Mattel and OpenAI are teaming up to bring AI to toys, potentially giving Barbie (and other toys) the power of conversation via ChatGPT. This ambitious collaboration aims to create fun, safe, and age-appropriate AI-powered experiences, blurring the lines between physical and digital play. While details are scarce, the first product is expected later this year, promising a new era of interactive toys that adapt and react in real-time, rather than relying on pre-recorded lines. This move represents a significant evolution for Mattel and a potential game-changer for the toy industry.