Beauty Is Not Subjective: Design's Deeper Logic

This article challenges the notion that beauty is subjective, arguing that it adheres to principles and structure and can be intentionally created. Good design utilizes hierarchy, symmetry, composition, and spacing to create intuitive and usable interfaces. Studies show aesthetically pleasing interfaces are perceived as easier to use, not due to a superficial bias, but because beauty signals care, competence, and craft, building user trust. Design isn't merely decoration; it shapes the product's core structure and flow, reflecting systematic thinking. The ultimate goal is to make the product understandable and usable.