Bluesky's Bigger Picture: Beyond the App

Bluesky is facing criticism for its perceived political leanings and user engagement. However, the article argues that Bluesky's value lies in its underlying open protocol, AT Proto, not just its namesake app. Numerous third-party apps built on AT Proto offer diverse social experiences, encompassing video, live streaming, blogging, and more, even integrating content from other platforms. Bluesky's future success hinges on emphasizing its open ecosystem, rather than solely positioning itself as an X alternative.