OpenAI Pulls Jony Ive Collaboration Video Amid Trademark Dispute

OpenAI quietly removed a promotional video showcasing its collaboration with legendary Apple designer Jony Ive and its $6.5 billion acquisition of Ive's startup, io. The removal isn't due to the acquisition falling through, but rather a trademark lawsuit filed by iyO (an Alphabet X spin-off) over the use of the name 'io'. A judge issued a restraining order. OpenAI confirmed the deal remains unaffected and that they are reviewing their options. iyO's first product is a generative AI-powered earbud, and the judge suggested OpenAI's video might already be causing consumer confusion. The video remains visible on X for now.