The 4000 Carriage Companies: A Disruption Case Study

In the early 20th century, over 4,000 carriage companies dominated US transportation. The rise of the automobile, initially dismissed as unreliable and inferior, swiftly decimated this industry. This article analyzes the near-total collapse of this massive sector, highlighting how only a handful, like Studebaker, successfully pivoted to automobile manufacturing. The story serves as a stark warning for today's businesses facing the disruptive potential of AI, emphasizing the crucial need for adaptability, long-term vision, and a willingness to embrace change before it's too late. Failure often comes gradually, then suddenly.