Humanely Hatched: Tech Solves the Male Chick Culling Problem

Approximately 350 million male chicks are culled annually in the US egg industry. A new technology, in-ovo sexing, allows producers to identify and remove male eggs before hatching. NestFresh and Kipster are pioneering this technology in the US, launching 'Humanely Hatched' eggs. Consumer interest is high, with 73% expressing strong interest in ethically sourced eggs. This represents a significant turning point for the US egg industry, offering both improved animal welfare and a more sustainable future for egg production.