Yahoo's Rise and Fall: From Internet King to Forgotten Giant

2025-07-27
Yahoo's Rise and Fall: From Internet King to Forgotten Giant

Yahoo, once the undisputed king of the internet portal, has fallen from grace. This article recounts Yahoo's tumultuous journey from its founding in 1994 to its 2016 sale to Verizon. Yahoo initially rose to prominence with its well-organized directory-style search engine and content aggregation, reaching a market capitalization exceeding $100 billion. However, a series of disastrous acquisitions, such as Broadcast.com and Geocities, coupled with missed opportunities to acquire Google and Facebook, led to its decline. Yahoo was eventually sold for $4.8 billion, marking the end of a once-dominant internet empire. Only its shrewd investment in Alibaba remains a bright spot in its legacy.

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