Algospeak: How Social Media Is Reshaping Language

Adam Aleksic's new book, *Algospeak*, explores how social media algorithms are transforming language. Algorithms fuel the creation and spread of new words, slang, and grammatical rules, like "rizz," "aura," and "-pilled." While the author views this "algospeak" as showcasing human adaptability and ingenuity, he also highlights potential downsides, including power imbalances and cultural homogenization – such as the mainstreaming of online subculture slang and appropriation of African American Vernacular English (AAVE). The review also touches on the algorithm's impact on the attention economy and culture, and the potential negative consequences for reading and literature.